Deep Marketing · Mumbai Edition
Join Deepak Kanakaraju for the Mumbai book launch of Deep Marketing, with Karan Shah, Founder & CEO of IIDE, and Ashish Arya, Co-Founder & COO of Alpha Club.
The exact location will be shared only with approved registrants.
Free entry · Limited seats · Registration subject to approval
#1 Bestseller · Marketing · Amazon.in · within 24 hours of launch
The session
Share ideas that attract the people you are best equipped to help.
Get your work in front of the right audience.
Build the credibility people need before they choose to work with you.
Turn that trust into a clear next step towards becoming a client.
What to expect
Deep Marketing live: Deepak Kanakaraju on the CATT framework.
Guest session with Karan Shah.
Book signing with Deepak.
Session runs 10 AM – 1 PM IST.
Meet the speakers
Author, Deep Marketing
Founder of Micro Startup and Alpha Club. Ran digital marketing at Practo, Razorpay and Zostel before building his own. Has taught the CATT framework to thousands of students; Deep Marketing is the first time it’s in one book.
Founder & CEO, IIDE | 2x TEDx Speaker | Edu-Preneur
Karan Shah is the Founder & CEO of IIDE – The Digital Business School. A Harvard alumnus and two-time TEDx speaker with 15 years of experience, he has mentored over 200,000 learners and consulted for brands including Volkswagen, Pfizer, and Mahindra & Mahindra.
As IIDE celebrates its 10-year milestone, Karan has led its evolution from a digital marketing training institute into a comprehensive Digital Business School, helping learners move beyond a ‘job-seeker’ mindset and become ‘value creators’.
He brings a high-energy, relatable perspective on career growth, AI, business strategy, and what it takes to build something that lasts.
IIDE’s offerings span online certifications, postgraduate programs in Digital Marketing & Business Strategy, professional AI programs, and India’s first Undergraduate Program in Digital Business & Entrepreneurship.
Karan has been invited to speak at over 100 prestigious institutions, including the IIMs and ISB, and has written for publications including Forbes and BusinessWorld.
Co-Founder & COO, Alpha Club
Ashish helps experts, consultants and business owners turn ideas and strategies into practical action and consistent growth.
His work focuses on marketing, sales, systems and execution, using AI and modern technology to simplify work, improve efficiency and build stronger businesses.
The book
The CATT framework written down properly for the first time: how to turn strangers into premium clients by teaching in public before you ever ask for money. It is a working method, not a motivational read.
Written for people who sell their own expertise — freelancers, agency owners, coaches, consultants — and for anyone tired of paying for attention they never get to keep.
Register
The exact location will be shared only with approved registrants.
FAQs
The event will take place in Andheri West Mumbai. The exact location will be shared only with approved registrants.
Sunday, 25 October 2026, from 10 AM to 1 PM.
Yes. Entry is free, but registration and approval are required because seats are limited.
No. Your registration will be reviewed. Your seat is confirmed only after you receive an approval confirmation.
Deepak Kanakaraju, author of Deep Marketing; Karan Shah, Founder & CEO of IIDE and two-time TEDx speaker; and Ashish Arya, Co-Founder & COO of Alpha Club.
No. Buying the book is not a requirement for attending.
They are welcome to apply too. Each attendee needs an approved registration.
Venue access and parking information will be shared with approved registrants.
Sunday, 25 October 2026 · 10 AM – 1 PM · Andheri West Mumbai. Free entry, subject to approval.
Apply for a Free Seat