01
Content
Publish useful ideas that demonstrate your expertise and help your audience.
A book by Deepak Kanakaraju
Deep
Marketing
The CATT Framework. How to Turn Strangers Into Premium Clients.
Build a business around your expertise by creating useful content, earning attention, and developing the trust that helps people choose to work with you.
About the book
Good marketing starts before the sale.
Deep Marketing explores how people discover your work, come to trust your expertise, and eventually become clients. It brings these stages together through the CATT framework: Content, Attention, Trust, and Transaction.
Written for people building businesses around their knowledge and skills, the book offers a practical way to think about marketing as an ongoing relationship with your audience.
Who is this book for?
- Consultants and coaches
- Freelancers and independent professionals
- Agency owners
- Trainers and educators
- Entrepreneurs building expertise-led businesses
The CATT framework
Four stages. One connected approach.
02
Attention
Help the right people discover those ideas.
03
Trust
Develop credibility through consistent value and meaningful engagement.
04
Transaction
Make it easy for people who trust your work to take the next step.
- Content
- Attention
- Trust
- Transaction
About the author
Meet Deepak Kanakaraju
Deepak Kanakaraju, also known as Digital Deepak, is the author of Deep Marketing and founder of Micro Startup / Alpha Club.
In Deep Marketing, he brings together Content, Attention, Trust, and Transaction—a connected approach to building a business around your expertise.
Upcoming events
Deep Marketing is coming to your city.
Following the Mumbai launch, upcoming Deep Marketing events will take place in Delhi, Bangalore, Hyderabad, and Kolkata. Dates and venues will be announced soon.
Coming soon
Delhi
Date and venue to be announced
Coming soon
Bangalore
Date and venue to be announced
Coming soon
Hyderabad
Date and venue to be announced
Coming soon
Kolkata
Date and venue to be announced
Explore Deep Marketing.
Discover the CATT framework and a more thoughtful approach to building your business.